This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2023/12/anti-crisis-resolutions-for-business-success-in-the-new-year/?utm_source=rss&utm_medium=rss&utm_campaign=anti-crisis-resolutions-for-business-success-in-the-new-year
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Contributed to EO by Eden Gillott, an EO Los Angeles member who serves the chapter as MarComm co-chair and is president of Gillott Communications, a strategic communications and crisis PR firm. She’s the author of A Business Owner’s Guide to Crisis PR: Protecting You & Your Business’ Reputation. We asked Eden how to set yourself up for success in 2024. Here’s what she shared:
Entrepreneurs have an appetite for growth that’s as varied and voracious as Bubba’s love for shrimp in Forrest Gump. As we embrace the new year, business leaders must adopt resolutions that not only spur growth but also build a moat to protect you and your business against potential crises.
We’ve noticed an overwhelming trend with our larger corporate clients with US$100+ million in annual revenue, who exist almost exclusively in the proactive zone. They maintain a vigilant stance to ensure that even a hint of a crisis doesn’t disturb their horizon. Ironically, organizations that make the news that we’re familiar with tend to be behemoth corporations that don’t appear to operate in the proactive zone.
So why aren’t the scrappier entrepreneurs also enjoying this sense of freedom and safety? Partly, it’s because we don’t typically like being told what to do and are more comfortable standing up against all odds to make things work. But just because we’re wired that way doesn’t mean our employees share our propensity for risk-taking.
Here are six anti-crisis commitments for 2024, inspired by recent real-world events, that can guide your business toward resilience and proactive stability:
1. Champion honesty and openness.
In 2024, prioritize transparency in all your business dealings. It’s not too late to start, and it’s better to do so uncoupled from a negative event that forces you to. A transparent approach fosters a culture where emplo… Read More
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