This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2020/12/a-closer-look-growth-in-2020/
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Stories of businesses closing and sales dropping in 2020 are common, but there are also plenty of organizations that experienced surprising growth during this unprecedented year.
Planit, a creative agency based in Maryland, is one such organization. The company increased year-over-year revenue by 40+ percent. It’s even added four fulltime positions.
What has contributed to this phenomenal growth during one of the most challenging years to run a business? Nimble leadership, a strategic push, and solid communications. President and co-founder at Planit Matt Doud explains more.
What factors have driven your agency’s growth?
I attribute Planit’s growth during this pandemic to a combination of preparation and nimbleness.
Planit initiated a deliberate growth push in 2019, acquiring several new clients just prior to the COVID shutdown. This contributed to Planit’s strong specializations in key verticals that happen to be thriving during this pandemic, including home and garden, CPG products and healthcare.
Secondly, unlike many advertising agencies, we are fortunate to offer public relations and crisis communications services. These services have been crucial to supporting our clients through the global pandemic of 2020, allowing us to retain and even grow clients who may have otherwise paused their marketing … Read More
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