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Like many individuals today, you probably watch television via a streaming platform. In fact, you probably have an account for Netlix, Disney+, etc. Certainly, streaming television has changed how Hollywood operates for the foreseeable future. One of those very streaming platforms is Hulu. As far as you know Hulu is just another video streaming platform that has all of your favorite shows on it. Well, do you know when it started? Who started it? Who owns Hulu now? Take a look below into the world of Hulu and how it came to be.
The Beginning of Hulu
Formation of Hulu
Hulu was formed by a group of businesspeople in the early 2000s. Some of these people include former CEO of Miramax Films Mike Lang. It wasn’t until March 2006 that the streaming platform had been announced.
Hulu comes from Mandarin Chinese, specifically two words. The first CEO of Hulu, Jason Kilar, states that the name came from an old Chinese proverb. Hulu is Mandarin for “gourd.” The creators of Hulu thought that was a good name as it had meaning behind it as gourds are seen as containers of valuable things.
The Early Years of Hulu
As Hulu was being created, Providence Equity Partners (PEP) gave $100 million in equity for a tenth of the stakes. Disney would follow suit and get on the board of directors as well. Disney also stated that they would put their content on Hulu.
Hulu’s name would not be chosen until August 2007, around the same time that Jason Kilar was made CEO. When the website was launched, no shows were available. Instead, they asked for emails to sign up for the testing.
Hulu began campaigning starting with the Super Bowl. Then, it was released to the public on March 12, 2008.
By early 2010, Kilar stated that they had made a profit in just a couple of quarters and would make $100 million by the summer. In the first month of 2010, Hulu recorded around 900 million streams a month.
The Later Years of Hulu
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