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Lexus is one of the most popular car brands worldwide, but the brand initially felt somewhat left behind by its competitors. Honda and Nissan were creating and promoting luxury brand extensions with Acura and Infinity, respectively. With their newfound motivation to stay involved and compete, Toyota created its own luxury brand, branding it with the now iconic Lexus name and logo. If you have ever wondered who owns Lexus, this is the blog for you.
Lexus Timeline:
The service quality of the Lexus brand is unmatched, but that is not where the story of the luxury brand begins or ends. A brief history lesson on how Lexus came to be, as well as its ownership, is below.
Present Day
Let’s start with the present and then take a historical dive. Depending on the model of vehicle you want to purchase from Lexus, they are being manufactured all over the world, including Canada, Japan, and the United States. There has also been a recent shift in leadership, as Lexus has appointed Koji Sato as its new President and CEO.
Koji Sato
Born in 1969, Sato has been a part of the Lexus family for over 30 years. He became chief engineer in 2016, then was promoted again in 2017 and 2019 to become the Vice President of Lexus International. Of course, that is not where the promotions stopped, as he was promoted again in 2023 to be the new CEO, effective April 1st of this year.
1983
Toyoda, the chairman of Toyota at the time, founded Lexus. He stepped down as CEO of Toyota, and Shoichiro Toyoda was the new CEO and president of Toyota. At the time, Lexus launched 2 sedans, the Lexus LS400 and the Lexus ES250.
Eiji Toyoda
Born in 1913, Toyoda was surrounded by businesses and machines from a very young age. The original family business, before Toyota and Lexus, was the Toyoda Automatic Loom Works, established in 1926. Because of that exposure, he studied mechanical engineering in college and graduated from Tokoyo Imperial University in 1936…. Read More
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