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By Kent Gregoire, a US East Bridge chapter member (and that chapter’s current president) and co-founder of Stakeholder Business and Symphony Advantage, who is on a mission to help entrepreneurs transform their companies for maximum impact. Kent has more than 35 years of experience providing advisory services to executive-level management and is one of the first certified conscious capitalism consultants in the world.
Research showcases overwhelmingly that purpose-driven companies have a clear advantage over competitors, and not only when it comes to market performance. Along with the rise of mission-driven leadership comes an abundance of business movements centered around purpose: Environmental, Social and Governance (ESG), Benefit Corporation (B Corp) certification and many more. As such, it can be difficult for leaders to understand exactly what it means to be driven by a succinct mission and to shift their focus from profit to purpose. For many, conscious capitalism or stakeholder capitalism is that umbrella appellation that integrates the belief in pro-capitalism while promoting social and environmental impact. Let’s dive deeper and take a look at a modern-day, purpose-driven business model in action.
BIGGBY® COFFEE’s journey toward a people-centered company
Bob Fish and Mike McFall started BIGGBY COFFEE in 1995 with the philosophy to have fun, be happy, love people, make friends and drink great coffee. From a single Michigan location in 1995 to becoming the fastest-growing coffee chain in America by 2008, the co-founding duo was encountering great success. But, Bob and Mike began to realize that their exponential growth came at a cost. They weren’t internally practicing the values they had started the company with. Gratefully, everything changed when Mike met Nathan Havey on a camping trip in Northern Michigan, during which he was introduced to the four tenets of conscious capitalism.
I interviewed Nathan about his … Read More
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