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Contributed to EO by Marina Byezhanova
Justinus Adriaanse is an EO Canada Bridge member who grew up in a middle-class family in South Africa, keenly observing the glaring disparities that were unmistakably present in his surroundings. Nelson Mandela’s 1999 retirement brought these injustices further to the forefront, unveiling the deep-rooted inequalities within South Africa’s education system and society as a whole. These injustices ignited Justinus’s drive to take action and create a profound and lasting impact on his country.
However, Adriaanse’s path to uplift South Africa would prove to be a challenging and unpredictable one, a journey befitting a true entrepreneur.
Carving through peaks and valleys
At 23, Adriaanse joined and later served as CEO of Private Property, a real estate technology platform. Private Property swiftly emerged as the most frequented “for sale by owner” property site in Africa, attracting external investment, orchestrating numerous acquisitions, and scaling with remarkable speed. However, just as the path seemed paved with success, an unforeseen twist of fate — the 2008 global financial crisis — caused the market to collapse and sales to plummet.
It was a pivotal moment, and a true litmus test for Adriaanse’s resilience. The economic collapse wasn’t the only challenge he faced that year: relocating to a new city, being midway through an MBA program, welcoming a new addition to his family, and simultaneously grappling with a business partner’s horrifying near-death accident made it a tumultuous time. Finding the ability to navigate the treacherous economic landscape while tirelessly securing additional funding to keep Private Property afloat was a complex and identity-testing experience.
What once was a company whose primary tagline (displayed on billboards for years across South Africa) read “You must be crazy to pay commissions” had now … Read More
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