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Using video content as part of your digital marketing strategy can be very profitable. But do keep in mind there are many different types of videos, and they are all designed and optimized to accomplish different goals.
Educational videos, whiteboard animations, video explainers — each popular type of marketing video brings something unique to the table, and it’s critical to use the right tool at the right time to get the results you want!
So, how can you determine which video is best for your strategy’s needs? Read on, and you’ll learn all about it.
Best Video Types for Top-of-Funnel Marketing
At the start of the funnel, you are focused on generating brand and product awareness to improve lead generation. At this point, since you need to capture your audience’s attention, your videos are best kept short and should have a broad scope in terms of subject matter.
Brand Videos
Brand videos are all about providing a memorable first impression to potential leads, so they hold a lot of power at the start of a marketing funnel.
By effectively introducing your brand (like this), what your specialty is, and most importantly, how people can continue to engage with you, you can pique your viewer’s interest quickly and establish a strong, positive image that informs their future interactions with your company.
Developing brand videos that touch upon your clients’ issues or needs is a great way to get them hooked on what else you’ve got to say. It can make a casual viewer think, “Wait, that’s something that could be helpful for me!” and have them stick around long enough to start a relationship with your brand.
Short Social Media Videos
These are short pieces designed to captivate your audience with a funny, out-of-the-norm take on a topic they care about. Since people are constantly bombarded with content, being innovative and crafting a video that stands … Read More
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