This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2023/11/8-tips-to-navigate-cancel-culture-so-your-business-survives/?utm_source=rss&utm_medium=rss&utm_campaign=8-tips-to-navigate-cancel-culture-so-your-business-survives
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Contributed to EO by Eden Gillott, an EO Los Angeles member who is president of Gillott Communications, a strategic communications and crisis PR firm. She’s the author of A Business Owner’s Guide to Crisis PR: Protecting You & Your Business’ Reputation, and serves the EO Los Angeles chapter as MarComm co-chair. We asked Eden how to protect your company from being cancelled. Here’s what she shared:
In the digital era, cancel culture has become a formidable force, holding public figures, top executives, and established businesses to a rigorous accountability standard. A company’s reputation, carefully cultivated over years, can be threatened in mere moments.
As the head of a strategic communications and crisis PR firm, I’ve been on the frontline, steering clients through these turbulent times.
The unpredictability of cancel culture means it can surface without warning, carrying with it profound implications for businesses. By understanding its nuances and crafting a proactive strategy, you can not only withstand the storm but emerge stronger on the other side.
Equip yourself with these strategies to build a cancel-resistant business and protect your brand’s legacy:
1. Understand Cancel Culture
It’s important to recognize that cancel culture is a broad term. At its essence, it’s a social boycott. It can occur when someone, typically a celebrity, brand, or high-ranking executive, has done something others find offensive. However, it’s not just about being on the wrong end of public opinion — it’s about the perceived violations of social norms and values.
2. Commit to Being Uncancellable
This is where your battle against cancel culture begins: Deciding to refuse to be canceled. If you’re unwilling to put in the work and fight against it, no strategy will save you. Once you’ve decided to break the glass in case… Read More
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