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There are two inescapable truths in content marketing:
You need to produce new content consistently to be successful.
Consistently coming up with new content ideas is hard.
Fortunately, you don’t have to come up with a new idea for every single piece of content you produce. Repurposing your existing content into growth-focused marketing videos helps you maintain consistent content production without spending hours racking your brain for new ideas.
Worried all this repurposing will create redundant content? Don’t be. It’s true that video outperforms all other types of content, but some customers still prefer reading blog articles or perusing charts and graphs.
People will engage with your brand in the way that works best for them.
Creating repurposed marketing videos provides an easy and effective way to connect with your (many, many) customers who prefer video—all the while raking in the traffic, engagement and conversions that are the hallmark of video marketing.
Repurposing content into videos is a win all the way around.
How to repurpose content into videos
Here are three high-level strategies and best practices for repurposing your content. Keep these tips in mind as you plan your own videos.
1. Choose the right content to repurpose
One of the big mistakes people make when they repurpose content is assuming that any piece of content can be turned into a video. But that’s not entirely true.
Things like company news stories, press re… Read More
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