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Looking for an innovative way to breathe new life into your existing content?
Video is the way of the future. And here’s the best part: You probably already have all the content you need to create a robust set of marketing videos for all your social media channels.
All you have to do is repurpose that content into videos that work well within your existing marketing strategy; no brain-racking required.
Here are seven ideas for growth-focused marketing videos you can create with your repurposed content.
1. Turn almost anything into a video slideshow
One of the easiest ways to repurpose content is to make a video slideshow.
Almost any piece of content has discrete points that can be summed up or condensed into slides, then compiled into a slideshow. Video slideshows work well on most marketing channels, except for YouTube.
Slideshows also make a great addition to product pages. They perform well on social media. You can even turn customer support documents (product use instructions, FAQ pages) into video slideshows.
2. Answer questions and educate customers with social media videos
Video performs incredibly well on social media. And videos that answer questions or provide interesting educational information perform exceptionally well because they keep people glued to their screens.
The best content to repurpose for social media is that which answers a question or delivers a tidbit that most people don’t know, including:
How-to blog posts
Listicle blog posts
FAQ answers
Podcast clips
Product use case videos
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