1 3 Traffic Mastery Direct Buys How to make money online fast

This Post: 1 3 Traffic Mastery Direct Buys How to make money online fast

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all right so let's talk about direct buys now first you know what's really cool about direct buys is this is awesome for beginners you know if you're just getting started just getting your feet wet with this kind of you know what this traffic generation method is gonna be awesome for you what are you doing essentially is you're buying ad space directly from the site owner so you're eliminating middleman all right and let me tell you something about those middlemen you know a lot of times you're gonna save anywhere from you know 20 sometimes up to 50 percent believe it or not on your you know on your cost if you eliminate the the middleman for these direct buys something else that's really cool about it is you know it's much cheaper obviously kind of goes hand-in-hand with the mere point number two there it's much cheaper price for banner inventory you're able to build relationship with the site owner directly something I like to do personally you know anytime I can strike a relationship with a site owner you know I have more flexibility I can come back to them you know I can get better deals and things like that I can get exclusive deals you know sometimes I can I can come back to them and say hey you know do you mind you know running my banner as a pop-up you know when somebody you know gets on your site instead of my banner being placed stationary in your site you know can we do this as a pop-up – what it actually pops on your website and it's more visible you know it gets more engagement and you know a lot of times these these site owners will have a list right so you know if they have an opt-in box on their website to worry they're if they're collecting emails a lot of times I can come back to them and you know because I you know I have that relationship going on with that let's say I've been advertising with them for you know I'm 132 right I can come back and say hey do you do you mind you know selling me a solo ad you know to where I can actually submit an email solo ad to your email list right and a lot of times you know when that's available I get some awesome awesome results from them and this is awesome I mean this is a great way for test your you know for testing your new offers again if you know your offer is fairly new if you don't know if it's gonna convert don't go to you know to the network by before you test it out with some of the direct buys and you know at the most intermediate networks which we're gonna talk about in the next video now there is also something that's not so cool that I don't really you know I think it's it's some cons when it comes to direct buyers as well and I'm just gonna share with you that as well so that you know you're aware a lot of these direct buyers especially if the site gets a lot of traffic you know if it's a bigger if it's a bigger publisher sometimes they will work with what's called an agency right which is now we're going to be tapping into the intermediate in immediate biased categories there so you know don't be surprised if you run you know if you contact a buyer or a publisher for to do an ad buy and they you know and they refuse to work with you because they already working with an agency that can happen to now it can be a little bit time-consuming you know if you want to place ads you know let's say on you know fifty or a hundred different sites doing direct buys all the time so if you just want to cut out the middleman well it's gonna take a little bit of time for you to obviously find these direct by or you know these direct publishers and go to them and you know strike deal with them and you know and get your stuff placed on their sites so therefore you will need to do it but more of a manual research again if you don't you know if you want to save the time if you want to or if you want to save the money and you have more time than money then this might be a great way for you to you know to to go about it all right now with direct buys you know what you're gonna have is is you have a limited reach what I mean by that is you know you can you can only find so many yourself I mean there was so many theorists there's literally hundreds of thousands of websites you know on on the internet and you know unless you go to like a network or an intermediate agencies right you will have a limited reach because there's only so many you can find you know by yourself and there's so many sides that's out there that's available to us that you know we don't even know and one day able to find by ourselves unless we go to like a network or an intermediate you know agency so these are some you know some cons now let me kind of show you a diagram again I touched upon this in the very first video in this you know in in traffic getting mastery part of the course but again I just want to stress and emphasize you know the importance of having the right set up my friend okay very very very important check this out so let this represent you all right well maybe we all right let's talk about me okay so let's let this represent me all right and again you can apply this to to to yourself just kind of model this this example here okay so I've got you know you know an offer that I'm promoting right so I will set up three different versions of landing pages for the offers that I'm promoting right you should be familiar with this why three well it can be two can before can be five all right I just you know for simplicity purposes I just want to keep it at three so I want to promote let's say you know heck you know I'm talking about you know a traffic formula here so let's just keep it to vet let's say I'm promoting Internet traffic formula here is my banner right and I want to place that banner on this website okay entrepreneur.com okay which is going to be targeted for what I have you know they get visitors who are entrepreneurs and obviously entrepreneurs need to learn how to get traffic to their sites get more exposure so obviously you know Internet traffic formula is going to be targeted for that particular crowd now what's my setup here okay well most people you know what they're doing is they're just taking you know website URL or landing page URL and they will just link it directly to their banner okay and then they'll place that banner onto the onto the publisher site you know that's a big mistake you know first of all they're not split testing you know in in real time second of all is you know that they don't know which one is going to convert which ones you know which which site gets them the most conversions you know how many hits they got all the good stuff right I want to be able to track all that listen I want to be able to track how many how many visitors I'm getting okay I want to track how many of those visitors are opting in okay – which landing page and obviously ultimately I want to check you know where the sales are coming from okay which size because if hey if entrepreneur.com is gonna get me good sale or you know good traffic and you know I'm getting good responses from them I can come back to them and I can advertise over and over and over again right now something else I'm going to do is I will try to strike an exclusivity deal with them all right meaning I can say hey I can I can come back and I can lock my spot over the next six months with you okay as long as you're getting new fresh visitors to your site and you know don't don't sell this ad space to anybody else I will take this exclusively for the next six months okay and so that means I'm basically virtually guaranteed an ad spot you know for the next six months and that's residual traffic its traffic I don't have to worry about you know it's always gonna be there so pretty cool right so here's myself okay every single landing page is going to have a tracking URL okay and I showed you how to do that in capture mastery okay you can go back and watch it if you haven't I believe it's the last video and capture mastery okay I personally use clickmeter okay but you can you can use any you know any any tracking services or tracking you know software's or scripts out there doesn't matter as long as you're tracking your clicks okay now what I would have then do is I'm gonna have my tracking links okay pointing to a rotator link okay so I have one rotator link that has three different tracking URLs and each tracking URL obviously goes is attached to you know one particular landing page URL make sense all right so then I just take my two my rotator link which is one single link okay and then I take my banner and I say hey I go to entrepreneur and I say hey here is my banner and here is my link okay what I want people to go to when they click on the banner and guess what when they click on the banner they go to my rotator link alright and then that rotator link is going to rotate between those three landing pages but it's going to rotate through a tracking link so that I can track that click right and see how many clicks I'm getting you know how many conversions I'm getting all the good stuff make sense all right so that's that's that now let me talk to you about how to find publishers directly okay how do you find publishers yeah it's actually very very easy my friend all right it's very easy so many people try to overcomplicate a very simple thing you know and I'm just gonna show you how to do it you can apply this to anything out there I don't want to show you anything in like specifically and say okay so here's what you need to promote here's what you know how to do it I will show you a model okay I'll show you a framework and then what you do is you take this framework you take this model you apply to whatever you're doing out there on the Internet right so what you're gonna do is you're gonna go to Google and just simply search for your for your topic keyword okay if you're promoting you know stuff about parrots you're gonna search search about parrots right if you're promoting you know plasma TVs you're gonna search about plasma – you're gonna just enter plasma TVs right in your Google Keyword right if you're into sports you know whatever your your topic keyword is you're gonna search for that in Google okay then what I will do is I'll take a look at the sides that come up or in organic search results okay not to paid ads and actually I might jump online right now with you and actually show you what it looks like and then I want to research sites that are in a top ten in Google okay and I'm gonna pop over to Alexa and see how much traffic those sites are getting okay why is that important well it's important because I want to advertise I want to place my ads on sites that get a lot of traffic a lot of fresh fresh traffic make sense then I'm gonna contact them if if this passes with the test you know if my research comes up positive and I like what I see then what I will do is I'll contact the site owner okay and I'm gonna inquire about buying banner space from them okay as simple as that and that's pretty much the process and then lastly is yet you know if any time possible I will I will negotiate okay we'll try to negotiate the best deal and generally what I do when I negotiate is I just say look you know I would you know I'd like to run a test I'd like to do a test run with you if the test if you know my first test goes well I'll come back and I'll give you a lot of money okay we'll do a lot of business together you know give me your best price possible for the test you know and and try to strike a deal with them you know for the best price possible now I want to I want to warn you because when I say negotiate you know sometimes people just take it the wrong way and they just you know they think that you know they're entitled to you know to you know to kind of you know to get the the best deals that or you know a safe publisher tells you is gonna be a hundred bucks and you know and people think well I need to negotiate so you know they'll just be stubborn and say you know I'm not gonna pay you more than 50 bucks you know for this for this deal you gotta remember you're coming to them right they didn't come to you so you there is a fine line my friend you know between being pool and pissing them off makes sense just keep that in mind when you're when you negotiate be cool about it you know if they don't want to negotiate with you they say okay it's gonna be a hundred bucks it's gonna be fifty dollars per month or it's gonna be 300 hours per month you know and and you say hey do you you know is there a way we can do a test run you know maybe a little bit cheaper and if it works out well I'll just come back and and and you know and do a lot of business with you if they're not willing to negotiate on you know with something like that you know what don't sweat it you know don't stress if you want to run with him run with him but you want to end you know your your negotiations on a and I on a good positive note you know what I mean so that both parties are happy it makes sense all right so let me let me show you right now how to see if we can jump on line here okay so how do we find publishers right like I said you go to google step number one let's do this together okay I just want to show you my friend I don't want to leave any stone unturned you know so let's do this together right now okay let's say that well shoot let's pick a keyword you know what you want to talk about I play piano you know I don't know if you actually knew that or not but I'm actually pretty good at piano playing keyboard all right so let's say I'm gonna search for how to play piano right boom something you know very very generic again see this this stuff you can apply to anything now this column right here see this says ads right ads now don't worry about this column this is anybody can get here they pay Google enough money you know you don't want to look at this right what you want to look at is and don't even look at this one right anywhere it says ads right here okay I don't want to pay attention that starts with here okay this is organic search now when somebody searches how to play piano okay they will see these results okay now this is a YouTube video wakie how ok let's let's take a look at this this next one here okay and what I'm looking for is I'm looking for sites that have banners on him bottom line okay now look at this is this look like a battle to you okay that looks like a banner to me okay look at this is this look like a banner to you yep okay so what I can do is is I can you know next step is is I'll grab this URL right here right I'll grab this URL I'm gonna pop over to Alexa alright check it out pop over to alexa.com and Alexa is a site that measures that that you know indexes all the web sites in the world and it tells me how many visitors or how much traffic a particular site is getting okay by ranking them in the order of you know lowest to highest okay so if Google is like number one right look at this this particular site okay is ranking 891 worldwide that means that they have bout loads of traffic coming in all the time okay 520 for us okay this is a high trafficked website now do you think it would be a good idea for me to advertise would say buy five if I was promoting a course or something that had to do with you know teaching people how to play piano right do you think that it might be a good idea for me right to to place my ad over here okay absolutely right absolutely that'd be I'd be crazy not to right let's take a look at another one cue another cue let's say if you're building a home base this right and you are targeting folks who are you know let's say they want to work from home right work from home again very very generic right work from home now again don't pay attention here okay don't pay attention on the ads here okay what I want to do is basically is you know just take a look at what's available out there right you know what what's available out there let's click on this side right here this is Forbes now check this out forbes.com see this advertisement here you can actually when somebody goes to Forbes you can actually place your banner in here okay see this place right here okay how awesome would that be for you to place your banner here right of course no-brainer so let's just go ahead and continue to the site but now Forbes is you know it's a it's a it's a good targeted site for you know obviously people who are business minded and you know people who want to learn you know how to you you know work from home and entrepreneurship and all the good stuff right so look at that that's a banner right so they have banners so that means that I can contact this you know that's a banner right here see that okay so that means that I can place my banners here and I can you know I can contact these site owners directly and see if I can strike a deal with them makes sense now let me show you something really really really awesome okay let's pop over to Google and again you can apply this to any keyword you want my friend I just don't want to take a whole lot of time again I just want to give you a framework of you know of how to do this okay there is a thing called Google Keyword planner okay Google Keyword planner okay let's let's search for that you know just like this Google Keyword planner okay and a very first search result that comes up here I'm gonna click on it okay now you're gonna have to sign in to Google AdWords account let me do that right now it's free you know you can actually create yourself a free account to Google Adwords and just sign in there and then what I'll do is I'll go here okay check this out and I will click on search for new keyword and AD group ideas okay now this is how you can actually dig deeper into your into your research okay for finding direct publishers and direct media buys okay so here is what it says you know enter your keyword right I'm going to well let's say you know let's go back to our first keyword right how to play piano okay enter a keyword here and look at that you can actually target it right who do you want to what countries do you want to target you know New Zealand Australia United Kingdom Canada United States right so top five countries right when I click on get ideas okay now look at that okay we can take a look at ad groups or we can take a look at the keyword ideas or keywords individually okay so let's take a look at this one right here okay keywords first group and we can actually categorize them by the number of searches per month on average okay so the keyword piano see what it does is it's taking your keyword your main keyword that yours that you entered and it's going to spin it around right and it's going to search in Google to see what other relevant keywords that people are searching for right when they search for that particular keyword that you entered make sense all right so now it gives me different ideas here right so the keyword piano you know 200 and 1,000 searches per month okay now that might not be very targeted for you know but depending on what and what you're doing with you know with you know what you're selling when it comes to piano right piano keyboard learn to play guitar piano online alright how to play the piano again ninety nine hundred people per month searching on it right so what I can do is I can take these keywords right here right and I can just copy it and I can go back to google right look at that I can go back to Google and I can just paste it in Google and all of a sudden now it's given me new sites that I can check out right new sites that I can check out and if those sites have banners on them guess what I'm gonna do I will contact the banner the the site owner and we'll see if I can you know place my end there okay learn to play piano right play piano online right you get the point right so you can do this for pretty much any any any keyword out there okay flowers you know if you're into flowers right if you're you know if you have some kind of flower business you know flower delivery or you know if you want to get more if you're selling flowers or you're arranging flowers are you doing some kind of service with flowers right flower delivery right you can you can do this as geo-targeting target it right and there's a lot of people you know artificial flowers 27,000 white flower delivery you know flying flowers flower I mean you get the point my friend there's there's a whole lot of stuff that you can find here right and a whole lot of new new sites you can go after when it comes to direct buy so pretty much that's that's how you do the rag pie you know just go to Google just do a manual research and what I do is you know just start like a like a spreadsheet if you're gonna do this manually start a spreadsheet and keep track of you know what sites you're advertising on and then you know so that you can come back and you can you know document your results and see which ones are performing which ones are not performing so that you can optimize it now listen this might take you you know this might take you a couple weeks you know maybe a month to really you know to really start optimizing and really get to the point where you see it clearly you know which sites perform well which sites are not performing well and that's fine you know if you're on the budget if you have more time than money then I say this is a perfect way for you to get started okay because you can literally what's cool about this is you place your banner right you you you take a look at your your performance of the banner and you know if you know if you have a banner that's performing well you can run it over and over and over again and that's residual traffic most of the time you just pay once per month and just let your banner run there and stay there for the entire month okay somebody else already built a website somebody else takes care of the website somebody else you know yeah got it up to the you know first you know page of Google and so basically what you're doing is your best you know you're just leveraging somebody else's work that they have done already to get your message in front of their audience make sense so that's how you do direct buys my friend so in the next video what we're going to tackle is I'm gonna show you some intermediate buys methods and how to set that up and how to go about doing intermediate advice see you there