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There’s a reason entrepreneurs and owners of small businesses use Facebook as part of their marketing strategy – it works. When you own a small business, competition is tough and keeping your customer’s interest can be a challenge.
The good news is that even with a small budget, you can make an impact and reach more of your market share using social media. And Facebook is one place to do it, giving you maximum exposure to existing and potential customers at no cost.
Here are the top 3 budget-friendly tips for Facebook marketing.
1. Create a Business Page.
Facebook Business is designed for the entrepreneur with a small and limited budget, helping you market your business without using any of your marketing budget. There is no cost to creating a Facebook page for your business and it comes with numerous tools for creating content and managing all your needs as a small entrepreneur.
When building your business Facebook page, you can get ideas on how to create and customize your Facebook business page in this article. The overall guidelines are to include as much information as possible about your brand and business, such as how to contact you, your website, hours of business, and of course your products and services.
Once you’ve set up your business page, use some of these free Facebook page features to reach your customers:
Call-to-Action.
One of the best advantages of Facebook marketing is being able to add a call-to-action button on your page. Using this feature is the ideal way to drive more customer traffic to your business. You can customize call-to-action buttons that achieve different goals, such as a “Contact Us” or “Sign Up” button. You can also encourage customers to make direct bookings with you by creating a “Book… Read More
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