This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/03/21/3-keys-to-ensuring-your-next-customers-can-find-you/
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by Jennifer Tomlinson, Senior Manager of Channel Marketing at Microsoft
Running a small business is like attending a career fair. You know your pitch inside and out, and you’re confident you have something unique to offer. But your audience doesn’t know that, and convincing them you’re not like the hundreds of doppelgängers around you is the real challenge.
It’s the art of entrepreneurship: attracting customers when they have countless other options. Fortunately, faith in your idea goes a long way. Sure, the market is saturated with corporate juggernauts and spunky startups, but none of them offers the same shoes, food, or haircuts you do. With that in mind, along with a reasonable palette of strategies, it’s almost like you’re not competing at all.
Your Story Comes First.
Because of the competition in every industry, it’s easy to start targeting your audience immediately. After all, the goal is to reach consumers and beat the competition, right? Those two variables, though, are only part of the equation. Instead, developing an effective value proposition should be the first item on your list.
Like all companies, your small business needs a story. You not only have to articulate what you do, but you have to convey why you work 80 hours a week, sometimes without making a profit. That’s when searching for your niche becomes essential. Ideally, you’ll have captured the right people’s attention with your mission statement, and the rest of the “grunt work” almost completes itself.
Becoming (and Staying) Relevant.
The biggest trick here isn’t to appear on potential customers’ horizons — it’s to stay on their radars for as long as possible. See if these strategies will help engage your customers more than the competitio… Read More
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