This Business News Story Was Uncovered By Us From: https://www.under30ceo.com/3-reasons-idea-isnt-taking-off/
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You have an idea.
You think it’s awesome.
You get pretty psyched about it.
Maybe you mention it to a friend or two.
Maybe you even mention it to your mom.
It feels like this could be “The One” — even though in the back of your mind, you know the “perfect idea” doesn’t really exist (along with 6 other weird cognitive distortions you probably have).
So you begin the process of “launching” the creating to the world. You immediately start doing all the things you THINK you need to start spreading the word about your awesome new business.
You might…
Get a new logo designed (“OMG what should my brand colors be? We have to stay ON BRAND!!)
Open up a Twitter account and Facebook fan page (“Got to make sure we are engaging!!”)
Set up a business checking account/get business cards….(WTF?)
Then you do some more tweeting, fiddling and stategizing….and wait.
And nothing happens.
Nobody retweets or shares. Nobody hit your site. Nobody donated to your Kickstarter. Nobody is talking about you.
Nobody cares.
?
This sucks.
Especially when you see other startups/ideas that seemingly come from nowhere and BLOW UP.
What did you do wrong? Is there any way to turn this thing around?
Or is your idea just a dud?
This week, as I was re-reading Seth Godin’s Purple Cow, I was reminded that there are usually 3 reasons why ideas don’t take off — and if you don’t know what they are, there’s a good chance your idea is going to flop, too.
Now, without further ado — 3 Reasons Your Idea Isn’t Taking Off (And What To Do About It)….
Reason #1: “You Can’t Out-Apple Apple”
I’m a little afraid to type this in public, but I’ll just go ahead and say it…
Apple no longer makes the best smart phone.
The iPhone doesn’t have the most features. It doesn’t integrate and play nicely with everything. The… Read More
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