This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/07/16/4-attributes-your-next-vp-of-sales-must-possess-when-expanding-to-new-markets/
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by Ryan Moore, Director of Client Management, Peak Sales Recruiting
When it’s time to hire a VP of Sales, there are a few common attributes you’re probably quick to look for. You know, things like experience hitting revenue goals, knowledge about a product or industry and the ability to successfully lead a team of reps come to mind. But how much are you considering factors like a new hire’s existing network?
Not every business can boast the brand recognition of Apple or Nike, and every product isn’t going to have the sizzle of a Marc Jacobs bag or the latest Lexus model. But there are still plenty of ways you can generate buzz, build a strong foundation and create a reliable, engaged network for relationship marketing and sales growth. Of course, the reality is that a lot of this starts with who you hire.
At Peak Sales Recruiting, we know first-hand that a poor Sales VP hire is expensive — not just in lost revenue and time, but in overall morale and direction, too.
If you’re expanding into new territories, consider these 4 reasons for filling your VP of Sales role with someone whose industry network and knowledge are already robust.
1. Gain an Untapped Network.
When it’s time to make a new hire, pay careful attention to each candidate’s existing network. Relationship sales play a critical role in expansion—whether you’re entering an unfamiliar market or launching a new service or product. By bringing on a VP of Sales who’s already got their own Rolodex full of loyal clients, the entire sales team has the opportunity to hit the ground running. Th… Read More
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