This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/01/30/4-simple-ways-to-optimize-your-customer-reviews-for-higher-conversions/
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by Manish Dudharejia, President and Founder of E2M Solutions Inc
Today’s customers are increasingly skeptical and distrusting, especially when it comes to marketing. Over-promising and under-delivering simply doesn’t fly, especially in today’s highly competitive business landscape.
This is why having a robust library of honest customer reviews is so essential for building trust and confidence with new customers. According to BrightLocal’s report, 86% of customers now look at past feedback before buying from a new business, and the majority check out at least 10 reviews before they feel they can trust the company. Furthermore, nine out of ten consumers report they trust a customer review just as much as a personal recommendation from a friend.
Making the most of your business reviews is a great approach to attract new customers and increase your conversion rates.
So, how can you optimize customer feedback in a more strategic way? Let’s discuss.
1. Display Them on Your Homepage.
You already know that customers are looking at reviews during the decision-making process, so why not make it easier to find the best ones? Instead of only listing reviews on product pages or third-party sites (i.e. Yelp), feature some on your homepage as well.
Not only does this increase the visibility of your best reviews, it can also help your SEO presence. Reviews make up over 15% of the ranking factors for Google SERPs and they often naturally include common long-tail keywords that new customers may be looking for. Plus, when reviews are regularly added and updated, it generates fresh content that signals activity to search engines, which could boost your rankings as well.
Don’t be afraid to list a mix of reviews, either. This can actually … Read More
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