This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/09/06/5-practices-to-keep-your-legacy-business-relevant-for-modern-consumers/
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by Kelly Bosetti, CEO and founder of CEA Marketing
Small businesses offer the sort of personalized care and customer service that corporate giants can never match. While they have stayed alive for centuries by catering to the needs of their clientele, those businesses are struggling to remain relevant to modern buyers.
When you’re running a legacy business — or any company, for that matter — it’s incredibly important to keep pace with consumer trends. A failure to stay on top of these demands could cause you to lose market share to large corporations or disruptive startups. Even if your company has been highly esteemed for generations, you could quickly lose customers by falling behind on trends.
How do you stay true to your core identity while seeming relevant to new audiences? First, you must understand modern shoppers. Second, you must reshape your marketing strategy to meet customers at numerous points of interaction. This sort of multifaceted approach can help you present a fresh image and sales funnel that are consistent with consumer expectations.
Keeping Up With Modern Buyers.
Recently, I was looking for a company to handle some paver repair. Some of the sites I visited had broken hyperlinks. Many looked horrible on my smartphone. While the search was frustrating, the experience provided me with perfect “what not to do” examples.
Today’s shoppers expect all businesses to have a modern web presence — especially on mobile. Today’s modern buyers do almost everything web-based on their smartphones, with 89% connecting to the internet via their mobile devices. If you can give your targets a cohesively branded look across your channels, you’ll be on your way to living up to their scrutiny and standards.
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