This Business News Story Was Uncovered By Us From: https://www.under30ceo.com/5-ways-hotels-can-use-social-media-walls-to-engage-guests/
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In the hospitality sector, the customer experience is crucial. Conventional methods to engage the guests are not paying dividends these days, which is becoming increasingly worrying. The answer to this? User-generated content displayed on a social media wall.
Hotels nowadays need to take advantage of user-generated content for lead generation, marketing, and guest engagement as more and more visitors share experiences on social media, whether they are positive or negative.
There are ways to look at social media walls, and we are here with some of the best ones!
Ways to Use Social Media Walls to Engage Guests
Make the Best Use of User-Generated Content
Social media walls potentially promote photos and posts that hotel guests share. Hoteliers can post UGC to the brand’s channel. Exhibit it in the lobby area of the hotel as well as in the rooms and suites through social media walls for customers to notice.
To pique the interest of potential guests, live social media boards display Instagram pictures or Twitter posts about the hotel from prior visitors. People can learn about past clients’ experiences, the finest food to eat at the hotel, and other information. To have their experience and reviews posted on the hotel’s live social media wall, new guests will make an effort to do so.
Showcase Authentic Content
The reviews and suggestions of past visitors heavily influence the opinions of those who use the hotel’s website to make reservations. Hotels can gain from user-generated content. Additionally, they can showcase favorable feedback from visitors by utilizing a social media wall on their website. As a result, conversions rise when guests book rooms at the hotel after seeing real content.
Instagram pictures of past guests relaxing by the pool or appreciating their meals can also be utilized on the hotel’s live Instagram wall. On the hotel website, customers retrieve updates from the hotel… Read More
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