This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/09/04/9-pr-and-marketing-mistakes-to-avoid-at-all-costs/
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by Diana Ennen, President of Virtual Word Publishing and author of “Virtual Assistant, The Series: Become a Highly Successful, Sought After VA“
PR and marketing can be overwhelming and many don’t do it as often as they should because they are afraid of doing it wrong. Yes, you can make mistakes, however, once you know how to look for them it’s easier than ever to get great results for your business.
Here are the top mistakes we have seen in business and what to avoid.
Mistake #1 –Missing the Boat.
There are numerous way to miss the boat when doing PR and marketing. Here are just a few. First, not getting back promptly with the interviewer or responding too late will have you missing opportunity after opportunity. It’s imperative that when asked for additional information, you give it to them as quickly as you can or at least provide an update when they can receive the information.
Another way to miss the boat is waiting too long to respond to HARO or Profnet requests. Yes, they might give a deadline of several days, but normally once they get their information and expert source, that’s it. So waiting too long will leave you high and dry.
And finally, there is a delicate balance of when to send press releases or media. Timing is critical. Sending out press releases too early can have a negative impact as some will think they have time and just wait. If it’s too close to the event or whatever you are promoting you missed your mark as well. So plan accordingly.
Mistake #2 – Getting Upset Over Things Out of Your Control.
Unfortunately by the v… Read More
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