Ed Dale – On Why Buying a Website

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the thing why do people want to buy a website they want to buy because it’s making money right so it’s a return on investment or it’s getting a lot of traffic and they can monetize they know how to monetize that traffic that’s the other way of doing so you need to focus i think on well okay is how is this is it getting trafficking is a growing or is it making money and growing that’s how you sell a website and the only ways you’re going to achieve those first two things is addressing the pains gains and jobs to be done if your market have I said pains gains and jobs to be done enough today I don’t think I have pains gains and jobs to be done it really is the key to everything it’s such a simple smart way of thinking about things because it allows you to put you in perspective and it gives you focus I’m working with a bunch of people with the achiever in this semester’s achiever formula at the moment and you know I’m just you know a lot of people say arm spinning so I’m getting overwhelmed I’m spending so much time researching it shouldn’t be like that you should be setting a timer for 30 minutes and say okay I’m going to go and spend 30 minutes in this forum and I’m going to look for every complain i’m going to write every time somebody complains i’m going to jot down what the nature of the complaint is when somebody who says I wish I wanted I could do this or I wish I could do that i’m going to write that down because that’s a potential gain and when somebody says I don’t understand how to do this i’m going to write that down as the jobs to be done done that that will give you more blog posts more podcast topics more YouTube channel stuff more products and service creation than you can possibly Chuck a stick out you’ve got to do it with some structure you’ve got to give yourself some boundaries you know creativity occurs when there’s constraints when you have no constraints when you don’t give you a researcher boundary you’ll end up effectively doing nothing it’s just the way it works