This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/02/09/what-is-intent-data-and-how-your-business-can-use-it-to-grow/
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Data is everything for a budding business, so whenever you hear about a new type of data, a new way to gather data or a new method of leveraging data, your entrepreneur’s ears should perk straight up. Intent data is a variety that many entrepreneurs might not be familiar with, but it is especially important for those launching B2Bs to understand the five Ws (and the H) of intent data:
What Is Intent Data?
While all data collected from clients and customers should help a business be more effective at making sales, intent data is unique. Intent data is information that helps businesses understand how their clients are making decisions, so the sales team can better judge a lead’s goals and inclinations. Usually, intent data is sorted into two categories:
Internal Intent Data.
This is the activity and information a business collects through its website, application logs or similar assets. Because the content on these assets is extremely relevant to purchase decisions, businesses can be relatively certain that information gleaned in this manner will contain highly predictive buying signals. Sometimes, marketing and data analytics firms will refer to this type of data as “first-party data.”
External Intent Data.
Also known as “third-party data,” this information is collected by publisher networks. It details the content clients interact with, such as blog posts, videos, downloads, site searches, comments and more, before they make purchases. To acquire this data, a business must use the services of a third-party provider.
Who Is Involved With Intent Data?
To be specific, there are typically three parties involved in the generation, collection, analysis and application of intent data:
B2Bs
Business clients
Data and analytics prov… Read More
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