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hi I’m Kelly O’Neil and you are watching sugar free TV the channel for entrepreneurs who want no b.s brilliance on how to bend the rules and change the world and today have a very serious topic for you all right ever since I was a little girl I was fascinated with Walt Disney his innovation imagination his brilliance the man has affected people of all ages from around the world for decades some of the main principles that he taught me not only affected my life but my business and still to this day are a part of how I approach day-to-day activities so consider this Walt Disney says when we consider a new project we really study it not just the surface idea but everything about it and when we go into that new project we believe in it all the way I mean how brilliant is that if you don’t believe in it all the way who else is going to surely not your clients right so check out these three business lessons that I’ve learned from the man himself Walt Disney lesson number one customer loyalty has a huge impact on profitability one of the key elements that Disney believed was that every guest was a VIP and they should be treated like guests in their own home guys he knew that customer loyalty had a huge impact on profitability so repeat that for me customer loyalty has a huge impact on profitability lesson number two know who your customers are comparing you to so it comes as little surprise that while many companies say that they put the customer first they have no clue what the customer wants or worse who the ultimate customer is so here’s what Disney believed he believed that the competition is anyone who the customer compares you with the competition is anyone who is competing in the field of customer satisfaction and who is that yep that’s right everyone if someone else satisfies customers better than you no matter what type of business it is you’ll be compared to them so make sure that you were doing it you’re bang-up best lesson number three the devil is in the details Disney believed that it was the little things that made a huge difference and his fanatical attention to detail took place way back in the planning process for example have you noticed that there are horse head hitching posts along Main Street in Disney the high where points on those horse head hitching posts are stripped down and repainted every single night seriously the goal is to have the park looking absolutely fresh every morning and if that means repainting it every night it’s done the starting time for painting the posts is timed based on the temperature and the humidity so the point will be dry by the time that the park opens again the next morning every single element of the park is devoted to that level of detail because it’s part of the company’s culture so knowing that increased attention to detail impeccable customer service and truly believing in your products will drastically affect your business for the positive what changes would you make all right everyone if you want more juicy tips and strategies on how to have an extraordinary business in life then pop on over to Kelly O’Neil com grab your blue carpet swag bag filled with goodies to help you stand out from the crowd get your message heard by millions and live the lux life plus you’ll get email updates from me with the hot happenings to help you grow your platform and your client list thanks so much for watching and I’ll see you next time on sugar free TV
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