This Business News Story Was Uncovered By Us From: https://under30ceo.com/arie-tom/
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Today I had the opportunity to Arie Tom today on the impact of lead generation in the eyewear industry.
How did you get into the industry?
My experience with online marketing began 11 years ago while working at what was at the time a traditional advertising firm, McCann. That is when I first started to notice the shift of customers and budgets towards new emerging online channels, and my interest also shifted in that direction.
Back then, in 2008, the iPhone was only 1 year old and Facebook was 3 years old… The marketing landscape had completely changed and created new and exciting opportunities.
Soon after, I joined Google and managed large scale advertisers in eComm, Health and Gaming industries. My years at Google really boosted my expertise in the online industry and how to leverage analytical, data-driven insights with creatives to scale up sales and lead gen campaigns.
Today I lead the marketing team at GlassesUSA.com, the largest online eyewear department store in the US. GlassesUSA.com was built on the belief that purchasing eyewear shouldn’t break the bank. We offer a variety of eyewear options for every style and price – from $19 for a complete pair of glasses to top brands including Ray-Ban, Oakley, Gucci and many more.
Best tip for online lead generation in 2019?
Expand beyond just email lead capture. Users have shifted in the way they consume media nowadays, and their preferred channels to communicate with brands have changed as well. This creates an opportunity to grow user registration rates by offering additional, and more personalized ways to connect. Such channels include: Web push notifications, FB messenger bots, SMS and others.
How can a business set itself out to be a stand-alon… Read More
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