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Are you a business owner or entrepreneur thinking about starting a podcast? For tips and guidance on the topic, we recently talked with Entrepreneurs’ Organization (EO) members who launched podcasts in 2019.
Sarah Bartholomeusz is a member of the EO Adelaide chapter and founder of You Legal, a law firm that provides tailored corporate and commercial legal solutions. Erik Olson is a member of EO Southeast Virginia and the founder and CEO of Array Digital, a website design and digital marketing agency.
With the help of Bartholomeusz and Olson, we walk you through three key questions you need to answer before pressing record. In the second article in our podcast series, we talk more with these podcasting entrepreneurs.
1. ASK YOURSELF, WHY A PODCAST?
People launch podcasts for a variety of reasons—from wanting to document their stories and share their perspective on life to establishing themselves as thought leaders and marketing their organization.
No matter what the reason, there’s no denying that podcasts are omnipresent. You can find one on any and every topic, and their audiences cross demographics.
“People are very busy with life these days, probably more than ever,” says Australian entrepreneur Sarah Bartholomeusz. “People are also thirsty for knowledge and hungry for inspiration. Podcasts make it so easy to tune into topics of interest while we are doing our routine tasks and activities.”
Bartholomeusz had been intrigued by the idea of creating a podcast years before launching Accountants on Purpose.
As a legal expert in Australia, Bartholomeusz is often interviewed. When a member of her team suggested it was time for her to be on the other side of the microphone, she decided to make her dream into a realit… Read More
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