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Are you prepped for your next big media interview? If you’re able to consistently internalize these eight easy tips, you can answer a resounding “yes” — and look forward to an interview that actually advances your personal or corporate brand.
1. Stick to What You Know
You’re a subject matter expert, not an encyclopedia. Take a page from this interview with Kris Duggan, a serial entrepreneur and investor with multiple successful raises under his belt, wherein Duggan maintains laser-like focus on the things he does best: sales and fundraising. You won’t win any points for going outside your lane.
2. Start With “Soft” Interviews
Do thorough due diligence on any interviewer before agreeing to sit down with them. Take only those interviews that you’re confident will remain friendly — but remember that there are no guarantees in this business, and many “friendly” interviewers are anything but.
3. Write Down Your Talking Points
Bring notes to your interview, but don’t overdo it. Make them uncluttered and easy to read at a glance, without omitting any key talking points. Stick to them as much as possible throughout the interview.
4. Provide As Much Background Material As Possible Ahead of the Interview
Give your interviewer-to-be as much background material as you can before you sit down. That might mean press releases spinning notable milestones or events, your own bio or backgrounder, your latest shareholder presentation, and so forth. (If you’re not comfortable writing your own press releases, use a press release template.)
5. Ask to Review Print Quotes Before Your Story Goes to Press
If you’re interviewing with an ostensibly objective media outlet, like a major metropolitan daily or news radio program, your interviewer is like… Read More
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