This Business News Story Was Uncovered By Us From: https://www.youngupstarts.com/2020/08/20/four-tools-every-business-leader-needs-to-raise-their-personal-profile/
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by Victoria Usher, CEO & Founder of GingerMay
In the current climate, business leaders and entrepreneurs are inevitably focussed on their companies and projects, and in building resilience to ensure a strong position for the recovery bounce. But alongside these efforts they mustn’t neglect their own personal brand or profile. The reputation of a business is intrinsically linked with the actions of its leaders, so individuals that are perceived as insightful influencers or strong thought leaders will benefit the businesses they are associated with via the halo effect.
A recent survey of business decision makers reveals almost two-thirds are focussing on branding and PR in the post-lockdown recovery. As Jessica Banham, Group Marketing & Brand Manager at Aarsleff explains, “Leaders in all industries must embrace an entrepreneurial mindset to not only stand out from the competition but to survive. Branding and PR allows us to take control of the narrative instead of leaving the door open for other people to make assumptions. Both help to build a positive reputation for our business.”
Business leaders can raise their personal profile though a comprehensive PR programme which can include authoring articles for prominent publications, speaking at high-profile events or responding to industry developments. But before they embark on a PR strategy, they need a basic toolkit to get started. Here are four essential tools to build a personal brand.
1. A biography that packs a punch.
Business leaders and entrepreneurs need an up-to-date bio that can be used to introduce them as an event speaker or an article author. It should be kept concise – ideally around 50 words – and should include their most impressive professional achievements as well as their credentia… Read More
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