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Also known as Text Message Marketing, SMS marketing is an emerging trend where businesses and organizations promote their brands using text messages not exceeding 160 characters.
According to JookSMS a SMS marketing involves business owners and management teams sending coupons, promotions, alerts, and specials to their target customers.
Permission for SMS Marketing
Businesses and organizations must first request permission from customers to send them marketing text messages. Customers can give their authorization through an online opt-in service or contest entries. Some creative businesses go as far as sending a targeted keyword to a shortcode.
However, text message marketing is not always authorized. Sometimes the marketers just decide to randomly interrupt potential customers. Although this practice is quite irritating, it has been adopted by many mainstream advertisers where they force promotional messages on people. They do this with the hope that a significant number of people end up buying the product. The good part is that a first-time recipient can easily unsubscribe themselves from future such messages.
How Businesses Can Gain from SMS Marketing
The tool helps businesses have access to a big customer base. By working with mobile service providers, advertisers can have an entire region or country within their arm’s length. Mass communication of this nature has the potential of reaching more clients than any other audiovisual means of communication. Why is that so? For the simple fact that mobile phones are owned by most people, unlike radios, televisions, and computers.
SMS marketing allows the marketer to reach a specific group of people who are more likely to buy their product. If you are targeting the urban popu… Read More
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