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A fishing guide’s hat does two jobs at once. It has to stay comfortable through a full day on the water, and it has to present a professional, branded image to paying clients who photograph their trips and share them.
wholesalehats.com is a leading, trusted wholesale hat distributor in the U.S., an online wholesale source with more than 45 years of growth since 1979, currently serving 10,000+ customers nationwide and globally, providing blank hats in bulk at wholesale prices, along with custom embroidery services upon request.
When a New York fishing guide service came to wholesalehats.com to buy wholesale hats for its guides and staff, the challenge wasn’t finding a hat that did one thing well. It was finding one that met three requirements at the same time, at a sensible price.
Three requirements that all had to be met at once
Durability came second. Guide work means constant exposure to water, sun, and handling, so the hat had to stand up to that environment rather than casual wear.
Branding came third, and it was the most demanding part of the brief. Clients photograph their trips, so the hat would be marketing the business in every photo. The guide service wanted clean embroidered branding on the front and the entire back of the hat embroidered as well, so the brand would show from every angle.
Each requirement on its own is easy to meet. The difficulty is that they pull against each other: a full-back embroidery design adds cost and needs a hat whose back can take it, while the hat still has to be comfortable and tough enough for daily guide work.
How wholesalehats.com solved all three in one hat
wholesalehats.com treated the brief as one problem rather than three separate checkboxes, and worked through it… Read More
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