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With many brick-and-mortar stores closed this Black Friday, businesses are gearing up for a digital shopping weekend unlike any in previous years.
Black Friday holds additional pressure—and opportunity—this year after the challenges many small businesses have experienced due to the pandemic. Traffic to the top 100 shopping sites increased by 137 percent on 2019 Black Friday and companies will be looking to capitalise on this surge in traffic and convert customers to make a sale.
To help firms make the most of Black Friday this year, Andy Bojko, director at Hidepark Leather, shares five tips for how businesses can convert customers to a sale for the all-important Black Friday on Friday 27 November.
1. Identify your unique selling point—and then amplify it
Your business must have a unique selling point to set your brand apart from competitors and retailing giants like Amazon. For smaller firms, Black Friday is a fantastic opportunity to remind your customers that you have a unique ability to directly serve the local community and are more in tune with their needs and wants.
As a smaller business, you have the ability to meet the local needs of customers, a factor that helps your business to stand out. With the pandemic putting many businesses at risk, consumers are looking to help out local firms so you should ensure that your business is on the radar of the local community.
Providing vouchers or discounts to these customers can be a great way to ensure you are instilling loyalty and can he… Read More
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