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When it comes to content marketing, most businesses are so focused on their own website’s blog or branded social media accounts that they forget to expand their reach via other strategic avenues. And if there’s one area that I see so many entrepreneurs and marketers neglect, it’s guest blogging.
Why Write a Guest Blog Post?
Guest blogging, which is basically the practice of writing content under your name and publishing it on someone else’s blog, is a highly effective method of growing your own brand. Here are three specific reasons why:
Increased exposure. The first thing guest blogging does is increase your exposure to new readers. Whereas posting on your own blog limits you to the people you’re already interacting with regularly, having content published on a brand new platform exposes you to hundreds or thousands of people who may never have otherwise heard of you. This is good for both your business brand and personal brand.
Referral traffic. A fraction of the people who read your post will see your byline and/or a backlink in the body of the post and click. This drives referral traffic to your own website, where you can further nurture these individuals and welcome them into your brand’s ecosystem.
Link juice. Guest blogging can be a powerful tool for building up backlinks, which Google and other search engines use as authority and trust signals in their ranking algorithms. We unofficially call this “ link juice.”
There are plenty of ancillary benefits associated with guest blogging, but these three are the most evident. And if you get nothing else out of your guest blogging other than increased exposure, referral traffic, and a blast of link juice – well, it’s worth it!
3 Tips for Getting Max Value
The biggest piece of advice is to just dive in and do it. Chase down opportunities and get your foot in the door with a couple of guest blogging partners. If you build up these relationships, you’ll e… Read More
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