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Contributed by Steffen Schebesta, CEO of Sendinblue and a member of EO Toronto.
With Valentine’s Day upon us, now is the perfect time to make consumers fall in love with your brand. Sounds easy, right? Actually it’s much more complicated than sending your customers a birthday card in the mail.
According to a recent study, 31 percent of participants love between three and five brands, while 18 percent love between one and two. So, as a small business, how do you become one of the top brands consumers fall in love with?
When I think back to brands I’ve fallen in love with, they typically have a few things in common: trust, personalization and convenience.
Trust is paramount to making a consumer fall in love with your business. If a consumer can’t count on your small business to deliver excellent customer service, the trust is lost.
Personalization, I would argue, is the most important piece of the puzzle. Consumers want to feel like a brand knows and understands them and their needs.
Convenience is also a major deciding factor for consumers if they choose to follow and even perhaps fall in love with a brand. As a small business owner, ask yourself the following questions: “What am I doing to make my customers’ lives easier?” “Am I putting this message at the center of my communications with customers?” “Why or why not?”
Below are action steps that you can take to build a lasting and loving relationship with your customers this year.
Build Trust
Trust is key in any relationship, especi… Read More
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