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With the popularity of fitness exercises in Russia, the size of the local sportswear market has continued to grow, and multi-brand sports goods retail chains have emerged.
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The upsurge of fitness sports throughout Russia has never been seen before. This has led to a rapid increase in sales of sports goods and accessories, especially sportswear and sports shoes. Last year, 50% of people across the country reported that they did exercise at least once a week, the highest level ever.
Overall, in the past 10 years, the number of Russians who exercise regularly has doubled, especially in large cities. Many of them go to the ever-increasing number of chain gyms to exercise. In contrast, people in small towns mainly participate in outdoor sports, among which jogging, cross-country skiing, mountain hiking and even open-air swimming are particularly popular.
It is worth noting that young people between the ages of 18 and 30 are the main supporters of this emerging healthy lifestyle. Their demand for casual sportswear has increased greatly, and even this kind of sportswear has become a popular local clothing. The apparel industry generally believes that casual sportswear has fashionable and comfortable styles, and is favored by many consumers. Therefore, this trend will prevail in the next 10 years.
Under this trend, although the overall sales of the Russian apparel industry shrank by about 4% last year, the sales of mid-to-high-end casual sportswear and footwear increased by 10%, and multi-brand sports goods chain stores were the main source of sales growth. The emergence of these chain stores in big cities and surrounding markets poses a threat to the traditional dominance of single-brand re… Read More
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