Marketing 101: Target Audience | How to reach your target audience

This Post: Marketing 101: Target Audience | How to reach your target audience

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alright what's up guys Josh locke here from the guy to make money online bringing your daily video today i'm going to talk about target audience and that's very important when you're working on either ecommerce affiliate marketing or anything where you need to reach a certain audience because there's some things that like it doesn't matter but the majority of things it does matter who you reach in order to increase conversion so i'm going to talk about what target audience is how to find it and then why it improves your conversion alright before i began a few new here my channels called the guide to make money online so as in the name i teach you everything you didn't know about making money online whether you wanna make a full time income or just some money on the side so if you're into that please subscribe because i bring your videos every day full of new content alright sorry i've got to jump back on the screen capture cuz i actually did the whole like spill about target audience for like 10 minutes and I realized my camera shut off halfway through so I've been trying to make this video for an hour and a half maybe two hours and it's so frustrating I'll get the quality eventually but for now I just have to use screen capture sorry guys so if you're new subscribers or if you're thinking about subscribing don't let the scare you off I promise good quality is coming it's just it takes time it's a it's an art form so I've got this background thing as a nice little clip art thing as you can see to show target audience I'm not sure if this is copyrighted or not I just found on Google Images so if it is whoever owns it I apologize I'm not profiting from this this is just educational so forgive me but anyway so let's talk about target audience yeah let's talk about some exciting all right so let's say I have a product and the product is golf clubs I would not want to market those golf clubs to people who play play football I want to market them to people who play golf and so that's kind of what it is you don't want to market people who don't need the product you want to market to people who need it and this way it'll come increase conversions but how do you do it so I'm going to talk about that a lot of people found the trap of when they were finding their target audience just assuming who their target audience is so let's say we have like a wine phone case I've used this example before so I'm gonna use it again let's say you have a wine phone case and you think the target audience would be women from ages of 35 to 55 and you just try to do ads targeting those people and you're not seeing any conversions you're like what the heck is going on and so in reality the target audience might be women from 20 the 35 people who were like always on their phone who really need the phone cases and so one way to find who your exact target audiences without assuming and getting wrong is it's actually there a be testing and so you can send out small little surveys and if you don't know what a be testing is in this series marketing 101 I actually did a video on it before so I'll put a link in the description you can check that out it's very cool and easy concept so you can actually do survey a be test for this and so let's say you think it's women 35 to 55 but it's actually 21 to 35 and so you do one ad targeting the people you think it is and then you do one ad the people who maybe but you're not 100% sure so you do that and you realize oh it is 20 21 to 35 and so you realize that you need to adjust your target audience and then focus on them rather than 35 to 55 and so you can see this through analytics through how successful the conversions are per ad and you can do this that's just age for example you can do it with location it might be like people in the Northeast as opposed to the West it could be male female it could be children adult it all has to do with demographics and I'm actually gonna do a video on demographics that's a whole spectrum of marketing that everyone needs to know so later on in this marketing 101 series I am gonna do a video on demographics and I don't think I talked about this earlier but I'm currently in a marketing 101 series and so if you're into that if you want to learn some marketing please subscribe that way you're learning how to make money online as well as how to market it because you can't make money online if you don't know how to market that's half the battle so this is very important to learn just why I'm doing that series okay commercial over let's move back on and if you don't want to do a/b test you're like man that's so confusing I don't even know who I should like I don't even know where to begin what you can do is look at people who have done the same thing before so let's say you're doing clothing for a certain style you're like man I think it's teenagers but it might be young adults and so look at people who are doing the same things same products see who they're marketing to and if there's more than one company marketing in the same people odds are research has been put into that and so that'll save you the research and then once you kind of determine who your target audience is you're like hmm how do i target or how do i market to that person like what what campaigns fit them best what you can do is take that target audience and see what other products they use like let's say you're selling clothing and your specific target target audience also likes to eat at this certain restaurant I don't know that's completely obscured example but see what those restaurants are using to lure those kids in or lure the target audience in so you can see what other people are doing to market to them and you can kind of see what makes them tick what makes them convert and then once all this is over you can see results by looking the analytics on YouTube I know there's analytics where you can see whether male or females are watching my videos how old they are where they're from so Google YouTube Facebook probably anything you're working on has analytics and you can look at those and confirm your results and so let's say you've been doing this campaign you're like I think it's really successful but let's see if it's the right target audience and so you get the results from that campaign you go into your analytics and you're like yep the females are converting better and then you're like yep the 21 year olds are converting better and then you're like last thing yeah people from the South are converting better so you can really confirm this and then continue on and then what would happen if they're not confirmed and they're actually different you can adjust your target audience because that can help you realize like oh maybe who I'm thinking of isn't my target audience and so constantly adjusting constantly learning by analytics and the more data you have the easier it is to determine so I'm gonna conclude with this the importance of target audience is so you're not throwing money at wasted things and so you know you wouldn't want to sell makeup like if you're selling makeup you wouldn't want those ads reaching like ten-year-old boys because obviously they wouldn't buy it and so you'd be spending money on all these ads that are reaching the wrong people that would never like never in a thousand years buy your product and so saves you money converts better and it helps you reach who you want to reach so that's about that I'm gonna stop here I'm gonna fidget with my camera more so I can hopefully tomorrow's video can be better and if you stick around this long you were still watching the video and you're new here please subscribe bring you videos every day about making money online it's very exciting very good stuff and so you can always learn something new if you have any questions if you have any suggestions for the next marketing 101 topic well something you want to learn about hit me up in the comments and I'll be sure to make a video on it I love appealing the fanbase and making videos on what you all want I mean of course I'm here for y'all so if there's something you all want to learn I'll try to teach you and so so what I'm here for and I will leave it at that thank you all for watching see you in the next video [Music]