This Business News Story Was Uncovered By Us From: https://www.entrepreneurshiplife.com/how-video-marketing-can-improve-your-companys-linkedin-presence/
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Around 93% of brands say they got a new customer because of a video on social media, and LinkedIn is one of the best places to share videos with a targeted professional network. If your company isn’t using video as part of its LinkedIn marketing strategy, you could miss out on some serious business opportunities.
Here are a few ways that video can help improve your company’s LinkedIn presence:
1. Showcase Your Expertise
A great way to show potential customers and clients that you know what you’re talking about is to create video content that showcases your expertise. This could be a whiteboard animation explaining a complex concept that your product solves for, or something more simple like an interview with one of your company’s thought leaders.
A few examples of how you could use video to showcase your expertise on LinkedIn:
Create a short explainer video that introduces your company and its services
Interview a company expert on a relevant industry topicShare a case study or customer testimonial in video formatFilm a behind-the-scenes look at your companyHighlight your company culture with a short video
If you want to get really creative, you could even create an animated LinkedIn profile video.
2. Increase Engagement With Your Target Audience
While text-based updates are still important, videos tend to get three times more engagement than any other type of content on LinkedIn.
The reason for this is simple: people are more likely to watch a video than they are to read an article or blog post, especially if it’s something they’re interested in. And when you increase engagement with your target audience, you’re more likely to generate leads and sales.
When creating video content for LinkedI… Read More
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