Traffic Source Bing PPC P4 | Advanced PPC Tactics | WorkFrHome Online

This Post: Traffic Source Bing PPC P4 | Advanced PPC Tactics | WorkFrHome Online

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hi welcome back it's chris groves here with the bing training so so far let's just see we're right now we just left off it's been about an hour since the campaign was created on to the next video see as you can see no stats so she quite showed yet so it is delayed let's actually click into it and see nothing is showing that's not a problem we'll go over to click magic and I know for some people you know it's gonna be a little bit hard as beings not showing the track so it's kind of hard to track how much you're spending that's just one of the drawbacks it usually is delayed but if you actually see here I've had 30 unique visitors to my page and I actually got a conversion that's pretty exciting so let's find out where that conversion came from alright so everything the only thing that's converted right now is home + work + careers from a type II 1155 644 8670 so I'm getting us fourteen percent conversion there so there's a possibility that I could scale up this keyword but once again still too early don't have enough data until I start getting more actions so two things could happen this kid either just be and offer a bad offer and I'm gonna have to go on and test another offer but when you're testing you know you should plan on spending fifteen to twenty dollars test and just to get some data but once you what's the cool part is once you do crack an offer you can kind of scale a lot of offers infinitely and there's ways that you can increase conversion so this is going to get a little bit more advanced if you're not ready to do the step you don't have to this is just for those that are ready to go to the next level we're going to talk a little bit about pre-sell pages or advertorials whatever you want to call them I'll give you some examples of advertorials and presell pages so here's some tips zip submits before an offer ninety percent of the time will help you for example let's say you put a you're promoting a work-from-home offer like this you could put a zip submit in front of it where people who enter their zip you know their zip code and you can build that page instabuilder or any landing page builder and then bam when they go to the offer they're more likely to convert because it's all about micro commitment so I want to keep that in mind it may not make too much sense now if you're new but if you start using submits in front of your offer it's going to help you a lot with conversions another thing is like a click elidio or page it can be very simply made and then if you're building a page you're going to need to privacy policy disclaimer terms of service we're giving you templates in the resources tab of this training so anything over there just go to the resources tab of this training and you're going to be able to copy and paste pretty much everything so that being said i want to show you an example in bing i did a search and being for lose weight fast and i ended up clicking this ad right here so they want to lose weight fast lose up to 42 pounds of 21 days i want to show you this at because this ad is promoting a cpa offer it's promoting garcinia cambogia i want you to look at this so what someone did is they created a fake site and when i say fake i mean this is obviously not e or entertainment they they bought this domain says healthier weight loss net it has this pop up that keeps coming up and how they made this is they used you know they used to builder or they or they downloaded the site you can you could create this instabuilder or any type of page builder or you can actually scrape the site is what they call scraping and it looks like an article it looks like a kind of like a press release of you know of celebrity sub sort of this and saying that they're using this product in here they link it multiple times i want you to look at how many times they linked the product so here here they're promoting it here you're promoting it here here and so this is a great way to pre-sell your visitors because the user is clicking on here they're going to read this article and they're going to say wow this celebrity uses this product i should use it to and then they're going to click it and sure enough that's going to go over to a cpa offer there you go so they built that page just to sell this instead of direct linking now you're probably wondering why don't they just direct link so the lot of times when you direct link your conversions aren't very good one of the ways that you're going to be increasing your conversions as you get more advanced that you're going to be using presale pages i'll tell you right now all we view right now because we really don't direct link to anything will direct link sometimes just to test whether in the long run you're going to have to learn how to build pages to get this really profitable you also do it right away if you're new i recommend you stick to direct linking because there's some campaigns that I gave you earlier like the disability campaign one page offers that can you can be you know you can have really great results with and be really profitable with those campaigns just direct linking but as you get more advanced and you get out of your comfort zone then you're going to want to start building pages so that's basically how they built this and you know all these images on the side are all linked so basically anywhere the user clicks even the fake this is a fake menu bar I love watch if I click the menu bar it's going to you know it's going to take me to probably the offer yes it does so there we go that's going to be an advertorial right there there's lots of those they're really common in weight loss anti-aging skincare all those types of things so just something to keep in mind briefly and we'll talk a little bit more about that as well okay so one thing you want to have on your pages of privacy policy so I'm going to build a page with you and instabuilder and there will be a linkedin stew builder as well provided for you you can grab that should be below this video as well here I am an instabuilder I just put this on my domain here in WordPress and I'm just going to go ahead and create a new page okay I like to create from scratch now there's some great template so maybe maybe there's a template that goes in line with exactly with what I want to promote so let's let's go to max bounty and I'm going to see if I can find in offer and I'm going to use this presale page with it so let's log in and see so there it is there's that other conversion so see that shows you that it's working all right so I'm going to go over here to search campaigns and let's just say I want to promote something from health search campaigns and I'm just going to sort by high CPC and let's just let's see what there is available to me okay once again you know there's a lot that request approval I want to see if there's one that I can just grab that doesn't require any type of approval request let's actually see okay perfect so we can do this here so first let's look at the landing page and see what it looks like okay perfect not too bad so here's the landing page now we can build a page in instabuilder and I'm going to walk you through it really quick in fact ah here we go let's do this one right here there's a template we can use and that's the great thing about having templates is that they're very easy to have it you're going to need to add in here the first thing you're going to want to get in the habit of doing is linking to your privacy policy disclaimer terms of service all that good stuff so I'm going to go ahead and just update this because it's very important being is very picky about privacy policy so we're going to go ahead and put that in their privacy policy disclaimer and then terms of service alright what I'll do you're going to want to link so you're gonna have to create these pages yourself you're going to create the privacy policy disclaimer the Terms of Service and then you're going to just link to them so for example your privacy policy would probably be www your domain com ford / privacy right and you only have to create these once okay and then you're going to do the same for disclaimer in the same for terms of service okay so you're going to create a headline here okay and in this case we would be building an email list we would be collecting the lead so you could collect the users first name and email which is great because you can follow up with them okay i'll show you how in my latest live report now i'd recommend adding some more text to the page that way you get a better quality score one of the ways and one of the things in being that comes up a lot is quality score and quality score has a loss of you is how much being is going to show your ad to so the more texts on your page the better so you can go and add more text here as you know the picture is not too bad get fit now and then you would link this up to your Aweber and the way you do that is in Aweber you get this HTML code so you could opt in form HTML code and you're going to put that right in here so if we were to log in Aweber we would create a list for that so let me actually show you guys how to do that or if you don't want to do the list building part yet like i said this was a little bit more advanced so i'm assuming you know how to grab the HTML code if you don't want to collect the lead but i do recommend collecting the lead you could just do a button so i'm going to delete this and you're going to get more advanced with these pages as well so let me just delete this button and show you like i said if you're not ready for this I'm going to just realize this then stick to direct linking in the basics until you get comfortable with building pages this was something a little bit more advanced so here I am just drop the button on instabuilder and then you can do something very simple like ok and then that's where you going to put in your target link and that was where you're going to put in your that's where you're going to put in the offer URL so in max bounty I'd go to creative type and this would be contextual contextual is it usually anything like a banner or a button usually visual a visual element as contextual so I can go back there and I can link that in there and there we go and then I would attach my tracking of course to this as well and follow through so there's a lot I can do with this page adding text adding images but this is the very basis of building a page and then that's pretty much as a little bit more advanced so pre-selling your visitors you're not direct you're no longer direct linking you now have control the offers and when you get even more advanced that's where you can start building pages like this and a lot of the times you know people just copy and paste each other so what I would do for this doesn't take me a while to build out probably be a long video this is just something I would pretty much copy all the images / copy the headlines I can just copy over everything over to a page and link it to my offer okay so this isn't being and you can see they're probably doing pretty well with it if you notice at the bottom you know they have some these are fake testimonials so this is like I said this is more advanced things so that's kind of what it looks like as far as the advanced stuff in the in the bing training to make sure I'm not missing anything and those are some ways you can increase your conversions is let me add that to the list advertorial is one way you can increase your conversions used a lot you know it's used by a lot of marketers just a simple advertorial like that a clickable video page kind of like I showed you that's more simple on the simple side and there's a zip submit but zip cements work more for people searching for something like it's come someone's coming online and they're looking for jobs or they're looking for cars or they're looking for this has to make sense for them into theirs ipsum it doesn't really make sense to have a zip submit for somebody looking to lose weight like why would the Afghan sure there's ipsum it is they're going to lose weight so it has to make sense as there is that leaves are some simple things and your page needs all this and there's going to be templates provided thanks for watching and I'll see you in the neck video