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The CBD market has gone from non-existent to booming in a matter of a few years, but we’re only in the early stages of this shift. As legalization becomes more widespread, big things are coming down the pipeline.
CBD Industry Trends and Predictions
The CBD niche is a great example of an emerging market that’s teeming with potential, yet faces a handful of hurdles. But once these hurdles are cleared, it’s going to be a high-speed race to riches. Here’s what the CBD industry may look like in the coming months and years:
Greater Reliability
Today’s consumers don’t just want a CBD product that’s effective. They also want to know where the product is coming from, what’s being put into it, and who is touching it at each stage of the supply chain.
In the coming months, look for the concept of “seed to sale” to explode. The most successful CBD brands will be the ones that lead with education. The companies that push overly promotional content will see much slower growth.
Better Branding
When CBD brands first started cropping up, customers were so happy to get their hands on products that they’d gobble up whatever products were available. But now with so much competition, we’re seeing a shift in the industry. Good branding with a message that resonates is very important.
Good branding goes beyond content, logos, and graphics. It’s also about the user experience created on websites. The company Plain Jane is a great example of what this should look like. They’ve developed one of the most intuitive ecommerce sites in the industry. Check out the page for one of their top products, Sour Space Candy CBD Hemp Flower. Customers can simply add an item to their cart — much like they would with Amazon or any other user-friendly platform — and buy with a few clicks. That’s the kind of brand experience that engages and converts.
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