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The branding decisions of your startup live and die with their name. Naming carries your branding, and that carriage trickles right down to each and every product. The best brand names come easily to the tip of the customer’s tongue. They’re easy to say, easy to remember, easy to refer to, and with repetition they get incorporated into our cultural consciousness.
The relationship of the name to the product is one of the most important resources that creative marketing has to work with.
Continue reading There’s More to Naming Than Meets the Eye: Using Psychology to Create Brand Names at StartUp Mindset.
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