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Email marketing is one of the most popular methods businesses use to promote their product or service and establish a loyal customer base. However, most organizations do not track the analytics for their email marketing or consider that a priority, and that’s where their campaigns begin to lack.
In this age of digitalization and automation, numerous email analytics tools can help your business keep track of all the emails sent by employees and create a secure database of valuable insights. Here are some significant benefits of integrating an email analytics tool into your business, which can help improve your management and track record:
1. Track Your Emails
One of the most significant benefits of tools like Gmail analytics is that it enables you to track emails from your workplace and all your employees through a single platform. You can also follow when a potential customer has opened your email or read your message. It further lets you track how your employees take your instruction regarding collaboration among each other and communication with prospective clients. Additionally, these tools allow you to track the average time your employees bring to respond to customer emails. You can use this data to improve decision-making and set targets for your business’s next term.
Email analytics tools are particularly beneficial for expanding organizations that want to keep track of the correspondence data of their employees with their prospects and clients on a single platform. As a business owner or manager, it will be invaluable for you to track all the emails sent under the name of your business and collect valuable data from the emailing record.
2. Provides Insights
An email analytics software creates a database of all the emails sent and their response rates. This can represent a clear connection between types of emails that work well with customers and those that do not. This data can help get unique insights into how your e… Read More
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