This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2018/12/how-eo-philippines-members-are-helping-an-entire-community-displaced-by-typhoon-ondoy/
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It’s been more than nine years since a devastating tropical cyclone known in the Philippines as Typhoon Ondoy made landfall, causing US$1.09 billion in damages, 747 fatalities, and severely affecting the lives of 4.9 million people. The September 2009 storm was the most devastating typhoon to hit Manila since 1970.
Nearly 10 years later, survivors are still struggling to rebuild their lives. EO Philippines members are determined to help one particular community that was devastated by the natural disaster. Their story is an example of social entrepreneurship at its best.
How Cobblers Became Farmers
When floodwaters devastated the city, many families were relocated from urban Manila—specifically from a section of the city called Marikina, the shoe capital of the Philippines—to rural farmland. These families lost their houses and livelihoods.
In the relocation site, there were no jobs, so they had no income. Their backgrounds and life skills were those of cobblers, shoemakers and factory workers. However, left with nothing after the devastating typhoon, they had to reinvent themselves and adapt to becoming farmers almost overnight.
“We, as entrepreneurs, can only imagine what an ordeal that is, and how different the skills of farmers and shoemakers would be,” says Jonathan Te, president of EO Philippines. “Despite that, these farmers remained constant with a strong work ethic and fighting spirit.”
The Ayala Foundation, which works to build productive, creative and self-reliant Filipino communities, works with the cobblers-turn… Read More
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