This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/02/12/best-practices-to-maximize-cold-email-responses/
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by Lucy Literado, VP of Marketing at Reply
Cold email is a massively popular way of reaching out to potential customers and clients. It costs very little but can bring great results. However, because of its popularity, it’s getting harder to stand out from all the other emails.
At Reply we help people automate their email while still keeping them personal. Over the years, we’ve seen first hand what goes into a successful campaign and picked up some cold email tips to help you out. Here are the best practices for how to send a cold email that gets a response.
Send it to the right person.
Because cold email is so easy and cheap, plenty of email marketers use a spray-and-pray approach. They email anyone with a pulse, telling themselves it’s all a numbers game. After all, why email 100 people when you could email 1,000?
Then they wonder why their messages are flagged as spam.
Instead, send targetted emails to people who’d benefit the most from your product/service.
Rather than writing a bland email that’s trying to appeal to everyone, you’ll be able to write a highly relevant, personal message, which is much more likely to get a response.
10 targetted emails are better than 10,000 random ones.
Make a good first impression.
With hundreds of emails clogging up their inbox, people will make split-second judgments on whether your email is worth opening or not. The most important factor is your subject line. Does it offer a compelling reason to open the email?
A good subject line for cold email conveys the benefits of the contents in a clear and concise manner. Good results come from personalized subjects, referring to the recipient, their challenges, and/or their company. If at all possible, mentioning a trusted mutual … Read More
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