Buying a Website – 3 Mistakes to Avoid

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if you’re looking to get into internet marketing by buying a completed website then I think you may find this video valuable there are just some things you have to learn you have to educate yourself as a consumer and hopefully this video will help you do exactly that the site you see on the screen is a photography store you can see that its camera and photo store they’re offering nikon cameras and SanDisk transcend and other memory modules there’s 10 pages we can flip to the next page that will come up with a whole another list of offerings in the store there we go a flip video canon powershot the site offers a google adsense if somebody clicks on one of these adsense ads is a graphic adsense then the site owner will will make some money a black background is very attractive shopping cart it’s an attractive site and this site in particular sold recently on ebay for ninety-nine dollars so let’s see what what you get for ninety nine dollars okay what you see on the screen now is the page source the HTML file for that for that website we just looked at the first section is the head section and that contains the meta tags the title and usually a few other things the meta name keywords’ and meta name description’ probably should be on your site but there have been disparaged Google probably doesn’t look at them at all and it’s unclear whether yahoo or MSM do you get eighty percent of your page rank in Google from the title of the page and from the links both internal and external but primarily internal links pointing to this page and the other twenty percent comes almost exclusively from the words on the page so we’ll come back to the title but just let’s let’s just look at the words on the page now what you saw were pictures and descriptions of cameras and memory cards but I want you to just look through the page itself and you don’t see a single word about cameras memory cards or anything related to photography what this site has done is it’s placed in amazon’s store into an iframe and what that means is that the store that you see on the website is that amazon com it’s not on that website at all so no matter how many times google spider searches this page it’s never going to find any of these words because they don’t exist on this web page all right let’s go back and look at the title and the title is Nikon Canon digital SLR cameras and photography now what we can do is we can analyze the keywords that have been used in the title and see how far they’re going to get us in making making a crack at getting on the first the second page of Google where we can start generating some real traffic okay the tool I’m using to do the page analysis is traffic travis and i’ve mentioned traffic travis before it comes in a free and paid professional edition but the free edition is excellent and certainly well worth getting now this is a page analysis function within traffic travis and what i’ve done is i’ve entered the keyword phrase nikon which was the first keyword in the title and it’s very simple you just enter the name of the website of the website address in here I Beck stood out and the phrase nikon press analyze page and for the word nikon it gave us a be ranking Abby means you can work with it it’s not going to get you very far in Google by itself but you have a base to work with and the page analysis tool gives us general page info headings it tells us if I keyword is in the headings which it’s not it gives us the words and links on the page and you want your keyword to be within the first 50 words on the page but you can see there are no words on the page because it’s an ice store all of the words on that page exists that Amazon and not on the website we were looking at all right let’s look at the next set of words okay I pause the video for a second to X out the the website name I’m not my intention is not to disparage anybody it’s to educate you about how to start an internet internet business by buying a website i copied and pasted the second keyword phrase canon digital SLR cameras hit page analysis and this is the rating d+ which i think is as low as you can get in traffic travis and we can see that you know the internal external links there’s one link internally to canon digital SLR cameras no external links and of the first 50 words on the page none of them contain the key phrase we’re looking at okay let’s quickly recap what we’ve done we looked at a web page or a website that recently sold on ebay for a hundred dollars we looked at the HTML source file we analyzed two of the keywords a keyword phrases in the title and determined that nikon was a good keyword phrase to have but it was going to require a considerable amount of work to really make it useful and to get you any kind of page rank in Google again it’s a good looking site but you should know that if you want to work on this website if you want to change the HTML code you have to have an HTML editor and know how to do that you may find that easy you may find it impossible i don’t know but that’s certainly something to be aware of if it’s a strict HTML file then you need an HTML editor and you have to know something about HTML to do it but let’s assume that you went ahead and you worked on the keyword phrase or the keyword Nikon what are your chances do you think of getting to the second or first page of Google well let’s go look and see we searched google for the keyword Nikon and you can see there are a hundred and twenty eight million pages in the Google database that contain the word Nikon and you know you can answer the question yourself but what are the chances you think of that website getting to the second or first page in Google for the keyword nikon my intention wasn’t to disparage either the people who made that website we just looked at or the person who bought it maybe they’ll be very successful with it I don’t know but if you’re looking to get into internet marketing by buying an existing website I just pointed out a few things you should be aware of so you don’t buy disappointment which is not that uncommon in a follow up video I’m going to show you a website that i did about three weeks ago a different way maybe not the perfect way and maybe not even the best way but i think if you watch the video you’ll see that it’s more effective way a more effective way and will give you a much better chance of actually making some