This Business News Story Was Uncovered By Us From: https://www.youngupstarts.com/2020/08/08/cancel-culture-and-small-businesses-are-you-ready-for-a-pr-nightmare/
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by Edward Segal, author of “Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals and Other Emergencies“
Small businesses must often confront and deal with controversial issues that can threaten their image, reputation, profits, and relations with customers and the public. These issues have recently included the #MeToo movement, Black Lives Matter, racial inequality, social injustice, and the impact of COVID-19.
There can be consequences for being on the wrong side of an issue. Consider what happened to the owners of Bruster’s Real Ice Cream in Annapolis, Maryland. As reported by the Capital Gazette newspaper, the owners had to apologize for comments that were perceived as a racist attack on Black Lives Matter protesters
A small protest was held outside the shop on Forest Drive Thursday, which Annapolis police said was peaceful and dispersed quietly. Some customers have said they will no longer go to the take-out, where cars usually crowd the small parking lot most warm nights. Lisa Ruth said their shop was vandalized Saturday, with ‘BLM’ spray painted outside.
That incident created a crisis for Bruster’s a national chain of ice cream stores, prompting corporate officials to issue a statement that “…we do not share the views of this individual franchisee. As a company, our values of respect, accountability, involvement, heart, and fun are expected to be upheld by all stores and members of the Bruster’s brand. We are a brand that is focused on a friendly, family environment where all are welcome and comfortable.
Dodging political and cultural land mines can be especially challenging and vexing. Who or what is in or out today? Whose side are my customers on? What should I say or do about it, and what imp… Read More
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