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Twenty years after his death, Tupac Shakur is still making music.
Can someone explain how that’s possible? Seriously. He’s produced 15 albums–10 of them posthumously.
In a period of five years from 1992-1996 he created a dozen albums, eight feature films, countless commercials, music videos and even two books of poetry.
And this was before the Internet.
From one interview:
“I’m coming at ’em 100% real. I ain’t compromising nothing. Anybody that talk about me got problems. You know what I’m saying? I’m coming at ’em straight up. Like a street person would. That’s how I’m coming at the whole world. And I’m being real about it. And I’ll grow with my music.”
I think it goes without saying: PROLIFIC.
And yet…for all of his efforts, Tupac only had 13 Billboard Hot 100 hits–and he only climbed his way to the top of the list ONCE with California Love.
Crazy, right?
If Tupac only had one number 1 hit, how the hell do you expect to create something of preeminent, lasting value? How do you maximize your chances of producing a masterpiece or, even just a profitable business that sustains the test of time?
Simple. You come up with A LOT of ideas.
According to Adam Grant in his NYT best-seller “Originals,” creative geniuses and massively successful entrepreneurs are not qualitatively better in their fields than their peers–they simply produce more work. A lot more. Which gives them greater variation and thus the higher chance of producing a massive success.
Want proof?
Shakespeare. Produced 37 plays and 154 sonnets in two decades. There are plenty of duds scattered along the way. Ever hear of Pericles or Timon of Athens? Nope, me neither. Thanks Wikipedia.
Einstein: Transformed physics (and basically our understanding of everything) with General and Special Relativi… Read More
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