This Business News Story Was Uncovered By Us From: https://www.springwise.com/device-collects-private-foot-traffic-data-for-brick-and-mortar-stores/
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Brick-and-mortar stores will now forever be battling e-commerce sites for business. We’ve seen many examples of stores using tech to enhance the consumer experiences, such as ‘mixed-reality’ AR advertising campaigns and staffless 24-hour stores. But can brick-and-mortar stores ever gain the same level of insight into consumer behaviour as the clicks and visits of an e-commerce websites?
Now, Dor has developed a device that will provide some of this insight. Its device promises an easy to install, out-of-the-box system. Placed above doorways, the Dor device uses a thermal sensor to detect when a person passes underneath. Users can then activate the device and view data via an app.
Many retailers gather location data from visitor smart devices, either via brand apps or geolocation data from third parties. While this method is useful for comparison with other retailers, it does however miss customers who either don’t use the store app or hide their location data. Dor captures every customer who walks in, therefore providing more data.
Dor’s device is private because it doesn’t use cameras or location data. It can therefore be used to monitor facility usage too, such as bathroom visits.
Retailers can use the Dor API to integrate the data into their own analytics software. This insight will enable businesses to staff appropriately depending on peak foot traffic hours. It will also enable data comparisons between advertising campaigns and the effect on foot traffic and sales.
Dor is available now on a quote basis.
Takeaway: While the internet remains the technological innovation on retail… Read More
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