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Starting a Shopify eCommerce website is becoming more popular every day. The tools at the user‘s disposal make creating this store more accessible than ever. The real challenge is driving the correct traffic to the website and finding your ideal customers.
Whether you are looking to promote your new product or have an existing store but haven‘t ventured to Google Ads, we‘ll guide you through the process.
Many Shopify store owners have experience or start with Facebook Ads first. We‘ve worked with multiple stores running Facebook Ads and transferred that success over to Google Ads.
Google Ads is an extremely powerful product and one of the most used marketing platforms out there. But the learning curve is a little steeper than Facebook or Instagram. This means that some owners are hesitant to get started.
I‘ll review the major points and steps to take when creating your new Google Ads account. More importantly, we will share our tips for success. This article is written specifically for Shopify, but these principles can apply to any eCommerce Website builder.
1. Make Sure the Correct Tracking is in Place
Conversion tracking is a critical piece for any Google Ads account and is even more critical for eCommerce businesses. You want your Google Ads account to show the actual sales and revenue from your Shopify Store.
Fortunately, Shopify and Google have multiple integrations to make this as painless as possible.
The first step is to add a Google Analytics tracking code to your Shopify website. There are default integrations for this, and it is a pretty quick setup
Once this is complete, sales and revenue data will start to show in Google Analyt… Read More
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