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Much has been said about how you can optimize your content for search engines, but what most SEO experts fail to tell you is that the design and the layout that you use of your web pages has a great impact on the way your content ranks in search engine results.
Even if you make perfect use of all the other SEO factors, your content can rank poorly if you haven’t given much thought to the way it’s presented on your pages. To put it simply, bad web design makes for bad SEO.
To help you understand why web design is so crucial when it comes to SEO, think of this scenario. You go on Google and type your search term. You are looking for a product, a service, or even an answer to a question. You click on one of the results, and it takes you to a webpage. When you get to that page, everything seems so disorganized and unprofessional. The page has weird fonts that are hard to read, and the navigation is hardly intuitive.
Are you going to stick around to figure out how that website works, or will you go back to your search results page to find another site that is easier to use? If you are like most people, you will switch to a site with a better design rather than waste your time learning the intricacies of a poorly designed one.
If people keep leaving your website as soon as they get to it, this will tell search engines that your website is not really useful, and your pages will start ranking poorly. So, no matter how relevant your content is, or how well you have optimized the other aspects of SEO, web design can make or break your ranking.
So, how can you combine web design & SEO?
Well, here are a few design considerations from a web design Geelong agency that you should take into account if you want people to actually stick around and consume your content:
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