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I’m not a fan of the advice to “fail fast.” And not just because people often throw it out like it’s this sage advice — it’s not that sage — we’ll go into that later. I dislike it because it’s truly bad advice that doesn’t allow for context. The traditional interpretation of “fail fast” is to quickly quit any business activities or hires where outcomes don’t match expectations.
The Flaws of “Fail Fast”
Now, I ask you, in which situation have your expectations 100 percent matched reality? It’s extremely rare. It’s far more common for expectations to go unfulfilled. So, what the fail fast method is really saying is “quickly quit any business activities where outcomes don’t match consequential expectations.”
Here’s where you encounter the first problem with the advice to fail fast: How do you know whether an issue is consequential or whether you should just let it go?
Your Gut is a Terrible Decision-Maker
Often, we’re told to follow our gut. Unfortunately, our gut is terrible at making decisions. For example, my gut tells me I’ll enjoy that order of “spicy jalapeno poppers” until later, when my gut tells me that was an awful decision.
Basically, your gut is wired to rely on shortcuts or biases, your current emotional state (which may or may not be related to the issue at hand), and over-confidence—all of which are often wrong. So, put another way, failing fast might mean relying on your gut to make a hasty decision based on too little data and too much emotion, that you’ll probably regret later. There is no room in this model for complexity, long implementation timelines, or thinking through your expectations so you don’t make a bad decision.
When Failing Fast Backfires
There are plenty of situations where failing fast is a bad idea. My marriage is an example. Had my wife failed fast, she would never have married me. There would not have been enough time to develop our relatio… Read More
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