This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2018/11/intersection-people-purpose-profits/
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As founder of InfoTrust, a digital analytics consulting and technology company, and the company’s Basket Brigade, a program that delivers Thanksgiving meals to local families in need, Alex Yastrebenetsky thinks he’s on to something.
Is it because the InfoTrust Foundation was approved as a 501(c)3? Sure. Or perhaps it’s because InfoTrust won the top spot on the 2018 Best Employers in Ohio? Yes. Or, just maybe it’s because he’s asking every one of his employees to decide which charity, if any, they wish to support—and he’s doing this as a way to support company growth and teamwork. Definitely.
Alex has always believed in the power of a shared purpose—a Why—to fuel company growth. “The most important question any entrepreneur must answer is ‘Why?’ To run a successful company, you must have a compelling Why for yourself and your team,” he said in an Inc. interview with EO.
In 2018, however, he’s taken this focus to a new level. Alex explains his theory like this:
Fact: Based on an extensive study from Google, one of two characteristics of high-performing teams is social vulnerability—meaning that team members feel comfortable sharing what they truly care about and are open in conversations with teammates.
Fact: All thought leaders in the world agree on one thing—the organization must have a shared sense of purpose, a “Why”, in order to scale and be a happy place for the team.
Fact: The most effective way to accomplish global philanthropy is through a “plan globally, act locally” framework.
Basket Brigade used to be my “thing.” That’s my Why. I also want children’s hospitals to be emp… Read More
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