This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2020/10/how-i-landed-celebrity-clients-and-why-they-stay/
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Renee Rouleau, an Entrepreneurs’ Organization (EO) member in Austin, Texas, is the founder and CEO of Renee Rouleau Skincare. She’s a thought leader and esthetician whose products and personalized skincare are respected by celebrities, bloggers and beauty enthusiasts. We asked Renee about her entrepreneurial journey and her strategy for continuing to love her work. Here’s what she shared.
Renee Rouleau’s eponymous skincare company is growing steadily—at a controlled pace. And that’s just how she likes it. She doesn’t believe bigger is better. “I’ve always wanted to build a great company, not a big company,” Rouleau shares. “People say yes to opportunities because they’re flattered. Or it would seem foolish for them to say no to an opportunity. They think, ‘More money, more growth!’ And after all, who doesn’t love opportunity? It’s the entrepreneurial spirit,” she explains.
“But I’ve seen too many people say yes to things that sounded great in theory. Once the honeymoon phase wears off, it ends up not being great.”
So before Renee says yes to an opportunity, she completes her due diligence. “Once you sign, it’s hard to go back,” she says. “Be very strategic and give it lots of thought before you say yes.”
1. Trust your instincts
As an example, Rouleau tells the tale of a high-profile celebrity who wanted to do a skincare line with her: “I had an opportunity to do a skin care line with a high-profile celebrity. She wanted me to do it… Read More
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