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Contributed by Tim Waldenback, the co-founder of Zutobi Drivers Ed, a gamified e-learning platform focused on online drivers education to help teens get their license. Tim founded Zutobi to make world-class driver’s education fun, affordable and easily accessible for all.
2021 has already been an interesting year, and we’re only halfway through it. With ongoing lockdowns, millions of people are downloading apps from the Apple and Google Play stores. So, developing and marketing a mobile app in 2021 is a smart strategy to propel your business forward.
However, it’s a complex undertaking. Your mobile app’s success will depend mainly on how much value it provides for your audience.
When you’re certain that the app will solve your target user’s problems, it’s time to think about marketing and advertising to gain downloads. You’ll need to strategize accordingly with goals of people downloading, installing and regularly using and returning to your app.
Here are a few strategies to help you market your mobile app.
1. It’s about your users, not you
The app you develop needs to address your target audience’s wants rather than your internal ideals.
You likely have both favorite apps and ones that you’re not as keen about. This list will influence your opinion when you’re creating your own app.
Don’t fall into the trap of assuming what your audience wants based on what you want.
Instead, do your market research. Gather data, send out questionnaires, and dig deep. For your app to succeed in a saturated market, you need to learn all you can about your target audience.
The more you empathize with their struggles and pain points, the more targeted you … Read More
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